While Millennials have been widely researched, few studies have focused on how Millennials actually see themselves. Lextant conducted a year-long study to understand what drives them—as seen through their own eyes.
LextantWHO is a user-type segmentation that is based on understanding aspirations, motivations, attitudes and behaviors around a category. It identifies the fundamental similarities & differences between groups of people to facilitate focused planning, strategy, and development.
Retrospective Ethnography is a research approach that uncovers the “why” behind people’s behavior by identifying what people say and how they feel about the definitive moments they have with a product, service or environment.
Connect.Dream.Create is a research approach that gets at what really matters to people. It is a process that allows people to imagine an ideal future and link your brand promise to design attributes.
Insight Translation™ is a process that transforms complex data into clear and succinct stories that can inspire an entire organization. Insight Translation™ focuses on the insights that matter and communicates them in an engaging, thoughtful way.
An Opportunity Workshop is a structured process that identifies viable design opportunities by matching the organizations capabilities to what their customers want. Where simple brainstorming falls short, an Opportunity Workshop generates a road map of opportunities, aligning development teams around the best path forward.
For companies who want to grow their ability to understand their customer, LextantU provides hands-on training in the fundamentals of experience -centered research and design.
Evaluating performance through reaction times, errors, and completion rates is only the start. Our process goes beyond simple usability, giving you knowledge about how your system emotionally resonates with users so you can provide a truly delightful experience.
Idea Resonance is a research method that uses a brief exercise to help people quickly imagine their ideal experience. When your concepts are compared to their ideal, meaningful opportunities for refinement become clear and actionable.
For companies that want to predict market outcomes, benchmark against the competition, and measure improvement over time, Experience Metrics is a method of quantifying Ideal Experience attributes. Unlike satisfaction surveys that don’t explain the why behind the findings, Experience Metrics show you how you are performing against meaningful criteria.
When you start with a solid understanding of the user experience, even the most complex system can be easy to use. HXD leverages scientific principles to ensure the best possible impact on people. Great ideas take full advantage of how people process information, how emotions effect behavior, and how technology can improve experience.
Describes the use models and interactions that define the ideal experience as well as visual patterns and attributes that give form to the design. While many products are complex — they can be made easy to use with a design focused on customers’ goals.
A detailed model that visualizes the architecture and intended look and feel of the interface design based on the structure and flow of the customer’s cognitive processes. It describes how to organize and visualize the interface design in a way that seduces and engages them.
The rise of interactive electronics in automotive interiors—and need to design systems for ease of use and reduced driver distraction—has been a key part of the Lextant’s growth, says founder and President Chris Rockwell.
Lextant’s Mackenzie King talks about innovation and design for Millennials.
Mackenzie King, IDSA, joins Lextant as director of design research. She will lead a studio of design researchers identifying desired consumer experiences. She previously managed the Impact Lab for What If, an innovation consultancy.
“The Millennial generation prioritizes experiences—and by extension, travel—above all else,” said Susana Hawkins, a design researcher at Lextant.