The voting has begun and we need your help! Lextant has exciting and interesting topics to talk about and have submitted three speaking ideas to the South by Southwest 2013 (SXSW) Interactive Conference next March 8-17 in Austin, Texas. In a community effort to help narrow down the submissions, the SXSW team employs Panel Picker. Panel Picker is an innovative online tool developed to offer the community the chance to become a greater part of SXSW, not only by submitting programming ideas, but also by reviewing, commenting and voting for those ideas they most want to see become a part of the event. Everyone has an opportunity to vote for the topics they feel would be most appropriate for the 2013 conference. Voting is open from August 13th through the 31st.
Below are the topics that Lextant submitted. We hope that you take the time to register for the Panel Picker (only takes a second) and vote for our topics. Also, if you have any comments please leave those on the site too. We want to make this interactive. Hope to see you at SXSW!
Unleashing Emotion in Design - Vote Now
Colette Vardeman; VP of User Experience Design
No matter where we are or what we’re doing, we use technology to connect, work, & live better, more satisfying lives. These day-to-day experiences have raised the bar for consumer & business products alike.
We’ve grown beyond experiences that are merely easy to use. We demand experiences that anticipate our needs, support the way we work, behave in an expected way, & make us feel good. Great design isn’t about what we make – it’s about how we make people feel.
In the end, we need to deliver the functions people want in a form they love. Historically, designers used an understanding of intent, interaction, behavior, & expectation to deliver both function & form. While we use this to design for function, we also translate emotions into the form to create compelling, natural, intuitive, & emotionally engaging experiences.
This talk focuses on methods for understanding & translating emotions into frameworks that provide design clarity, actionable insight, & align teams on what matters.
Stop the Nonsense: Staging an Innovation Intervention – Vote Now
Sherie Masters; VP of User Experience Strategy and Spencer Murrell; VP of Insight Translation
Maybe you have formed your own internal “innovation group” or hired that awesome consultancy. Maybe your R&D teams are responsible for the “breakthroughs”. You’ve done a ton of research. You’ve combed through all the data, found patterns and drawn conclusions to get to the “big ideas”. Congratulations, you must be “innovating”…
… or maybe not.
Maybe everyone’s wheels are spinning only to end up with uninspiring “new” products and services, no internal alignment, and no clear path forward. You may be thinking, “How in the [bleep] did we get here?”
This presentation suggests how to decrease the cost of failure – the least of that being monetary – and figure out what really is important, identify the right opportunities, get to the right idea, and then push the idea forward into a form that is highly desired externally, and inherently understood then supported internally.
There is a way to true innovation, you just need to stop the nonsense.
Experience Design for Hostile Environments — Vote Now
Steve Simula; Sr. Director of User Experience Design
As User Experience professionals continue to tackle the challenges of designing for mobile solutions, the environment of use becomes increasingly important.
What do you do when you encounter obstacles to designing an effective touchscreen user experience, such as gloved hands, filthy environments, rain or snow, turbulence, or bright sun?
Often design considerations must be revisited. For instance, limiting the design to simpler actions – single taps versus more complex gestural interactions like swiping, touch-and-hold or pinching to zoom.
Conducting research where the designer can see firsthand the challenges that await designing for these situations become very important.
We will be looking at things to consider when designing touch applications intended for hostile environments that are far removed from the sterile, white, clean environments portrayed in advertisements for mobile devices from Apple and Android.