EVENTS
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IDSA 2008 Conference: Polar Opposites >
Phoenix, Arizona
September 10-13, 2008Chris will debunk 10 design myths at this influential industry event. Learn more.
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Design Research Conference 2008 >
Chicago, Illinois
September 19-20, 2008Lextant will attend this valuable series of meetings held at the Museum of Contemporary Art. Will you be there? Let us know.
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likemind Columbus >
Columbus, Ohio
June 20, 2008Join Leah & Lauren, 8 am at the Cup O' Joe in the Short North as they host likemind.
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Insight & Ideas_In Here and Out There
Our observations of the world around us
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Hands-on insight translation
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Last week’s regional IDSA conference included a hands-on workshop hosted at Lextant, where we demonstrate how translated consumer insights provide inspirational frameworks for designers.
To make the workshop feel as real as possible, we relied on data borrowed from a real project: our research into rugged phone design for Samsung. Guests were asked to define rugged phone vocabularies the same way our actual research participants did: using pictures, textures, stickers, and other hands-on forms of expression.
It was a great way to share our methods with a number of peers and potential customers. The workshop also included a presentation on the role and value of insight translation; you can view the presentation slides here.
