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Our observations of the world around us

• My Top Ten Most Memorable Research Moments by Justine Carleton on August 25, 2008

  Design research has been my life for the past 10 years, and has shaped the way I think and work.  Here are a few of the most meaningful and memorable moments that I’ve experienced at Lextant so far.
  
  10. The day I found out I was traveling to Japan for ten days—just three months after I started my job.
  
  9.  Seeing our research findings featured in a magazine and distributed nationwide.
  
  8.  Sitting in a 15’ x15’ room covered floor to ceiling with data, ready and waiting to be organized.
  
  7.  Watching the legendary Bill Verplank draw as he presented at an IIT design research conference. Watch a demo.
  
  6.  Being mistaken for a cardiologist during a medical device interview with another cardiologist.
  
  5. Watching client VPs, directors, and managers from all over the world smile and nod their heads in unison as we presented our findings.
  
  4. Learning that two of our clients received promotions based on the work we did with them.
  
  3. Every time a research participant has cried during an interview, out of sheer emotion, expressing pain or joy on the topic.
  
  2.  The first time I sat on a participant’s living room floor, watching them create a dream with stickers.
  
  And the number one most memorable moment…
  
  1.  The day I realized that design wasn’t meaningful without a person to experience it.

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• Marty Gage on Insight Translation by Marty Gage on August 22, 2008

  Much if the work we do at Lextant bridges the gap between research and design.  We call this activity insight translation, and it’s something I’ll be talking about at the upcoming Design Research Conference in Chicago, at 2 p.m. Sept. 19, 2008.

  My presentation will focus on how the expression of design problems (or opportunities) in a meaningful and inspirational manner can be the difference between great design thinking and wasted time and money. And how insight translation is a key to achieving it.

  This conference is one of our favorites. This year, it’s being held at the Chicago Museum of Contemporary Art, Sept. 19-20. The Conference is a collaborative forum hosted by the Institute of Design, created to explore emerging topics, methods and issues in design research across a wide spectrum of design disciplines. My last presentation at the Conference, title About, With and For, was held in 2005. I’m pleased to be going back.

  To learn more (or to register) visit the Design Research Conference website.

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• Jim Couch joins Lextant as new VP by Chris Rockwell on August 07, 2008

  I’m happy to announce that Jim Couch is our new vice president of business development.  Jim brings a wealth of design and management expertise to our senior team, and will work on our front line, identifying opportunities to help our clients reach their design objectives. His experience in product development, interaction design, process innovation, and design research will help our clients get the most strategic value from their investments with us.

  Jim will hit the ground running. He is a former general manager of Fitch Inc., and his design work has been honored by the BusinessWeek/IDSA Industrial Design Excellence Awards and I.D. Magazine, among others. He has served as a keynote speaker at design conferences and on the Board of Directors of the Industrial Designers Society of America. I’m very excited to have him on board. He’s not a bad blogger either.

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