EVENTS
-
Lextant Fall Fry 2010 >
Columbus, Ohio
TBAFall will be here before ya know it- and with that comes our Fall Fry Cookout Event!
Join Us on the Design Forty, a forty minute open to the public conference call around design.
Want to join us in a call? Add your email address to the mailing list and we'll keep you informed!
Need a fresh point of view?
Our practice leaders are popular featured lecturers at universities and industry events. We bring a strong voice and informed opinion based on client success around the world.
Contact us about your next event:
Insights & Blog_In Here and Out There
Our observations of the world around us
-
Hello 2009
Permalink
As 2009 begins, we have an opportunity to reflect on the challenges we have faced and successfully overcome, as well as those we are still addressing. We see great potential and inspiration in the challenges facing us, and as others (such as The New York Times, Michael Bierut, and Darrel Rhea) have stated, this is an exciting, amazing time to be a designer.
We need to be smarter about what we do, the choices we make, and the methods and tools we use. Of course this has always been our goal. As both researchers and designers (these roles are not mutually exclusive), we must increase our understanding of people’s aspirations and emotions and deliver actionable insights that move us from inspiration to fruition. We must also remember the importance of aligning all functional areas and roles to efficiently lead us to meaningful solutions. Now more than ever people are conscious of the choices they make, and it is in our best interest to exceed their expectations holistically ¬through every point of interaction with the products we evaluate and design.
We also find ourselves at a time where “need” is more a part of people’s vocabulary than “want,” and the line between consumer interests and social issues is blurring. It will be a challenge to deliver on people’s aspirations and desires in a way that also takes into account changing political and economic times. This is why we’re excited to put to work methodologies and practices we’ve been building ¬- such as participatory research and insight translation - to continue to bridge gaps between the public-facing world and the world of product and service development. Whether or not the ebb of this past year is coming back to shore, we now have the opportunity to make truly meaningful contributions to the consumer landscape, both to people’s lives and to the sustainability of our industry.
Comments (0)