800.324.1613
Contact Us >

EVENTS

  • Lextant Fall Fry 2010 > Columbus, Ohio
    TBA

    Fall will be here before ya know it- and with that comes our Fall Fry Cookout Event!

Insights & Blog_In Here and Out There

Our observations of the world around us

  • 5 Things for Great Experience Design by Dan Rockwell on September 22, 2009

    Last week I attended a local TechColumbus Business Breakfast on Enhancing the Consumer Experience Through Technology and Design.  There were 5 panelists, a wealth of good info and lots of Q&A amongst the 70 or so participants in attendance.  Our own president Chris Rockwell was panel and gave a talk on 5 Things for Great Experience Design.  Here is his presentation.  Watch and enjoy.

    Permalink
    Comments (0)
  • Reminder- Catch & Release This Saturday by Kendra Shimmell on September 16, 2009

    Catch & Release

    Capturing & Understanding Human Experiences:

    Catch & Release is a workshop taking you through the process of developing a user-centered design research study: from developing a methodology to gathering and analyzing qualitative insights. Through collaboration with inter-disciplinary teams, Interaction Designers and Industrial Designers will learn and work together and through a shared experience, gain a better understanding of one another’s perspectives.

    When: This coming Saturday, September 19th, 9:00am to noon
    Breakfast is included.

    Where: Lextant (The Smith Brother’s Hardware Building) 580 North Fourth Street, Suite 610 Columbus 43215

    Please RSVP for the event by emailing
    $15 IxDA & IDSA members, $20 non-members, $10 students
    Payment: cash or check (at the door)

    Permalink
    Comments (0)
  • Headed to Michigan by Jim Couch on September 16, 2009

    image

    Design Research Workshop

    The Michigan chapter of IDSA, with support provided by Stryker, Dow Corning, SolidThinking, Altair and Kendall College, is proud to make available a Design Research Workshop – Capturing & Understanding Human Experiences – an interactive review of the latest generative research tools and methods to help people articulate and express their latent wants, needs and desires.  These techniques are being used by leading companies not only to help stimulate customer-generated innovation and ensure the creation of appropriate products and services, but also to help align internal teams and accelerate development time frames. In October 2007, Business Week reported that during the period from 2000 to 2005, “companies that focused on customer experience outperformed the S&P 500 by 10 to 1.”

    What-
    The event will be facilitated by Lextant - the internationally recognized Design Research and User Experience Design firm whose clients include Microsoft, Samsung, General Electric, Motorola, Johnson & Johnson, Nationwide Insurance, Whirlpool, and Procter & Gamble. 

    When-
    The event will be held twice – first in Troy on October 13 and then the following evening in Grand Rapids on October 14. Join us for snacks and beverages beginning at 5:00 PM with the workshop starting at 6:00. Don’t miss this great opportunity to connect with the Michigan design community and participate in this informative event!

    Where-
    The East side event will be held at Altair headquarters. 1820 E. Big Beaver Rd Troy, MI 48083.  RSVP

    The West side event will be held at Kendall College of Art and Design in downtown GR.  17 Fountain St. NW Grand Rapids, MI 49503. RSVP

    FREE-
    Both events are free to IDSA members and students, but seating is limited so please RSVP which event you’d like to attend. Join us to learn how you can help your company capture your customers desired experiences. 

    Permalink
    Comments (0)