EVENTS
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The Institute of Design Strategy Conference >
Chicago, Illinois
May 22-23, 2008Taylor will be at this international executive forum on design strategy.
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20th Annual International Contemporary Furniture Fair >
New York, New York
May 17-20, 2008Joo Young Oh will again attend this conference, a great source for trends in materials, colors, and finishes.
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2008 IDSA Mideast Conference >
Columbus, Ohio
April 11-13, 2008Come explore two influencing and seemingly opposing factors of design, art and science.
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Insight & Ideas_In Here and Out There
Our observations of the world around us
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Hands-on insight translation
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Last week’s regional IDSA conference included a hands-on workshop hosted at Lextant, where we demonstrate how translated consumer insights provide inspirational frameworks for designers.
To make the workshop feel as real as possible, we relied on data borrowed from a real project: our research into rugged phone design for Samsung. Guests were asked to define rugged phone vocabularies the same way our actual research participants did: using pictures, textures, stickers, and other hands-on forms of expression.
It was a great way to share our methods with a number of peers and potential customers. The workshop also included a presentation on the role and value of insight translation; you can view the presentation slides here.
