EVENTS
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Lextant Fall Fry 2010 >
Columbus, Ohio
TBAFall will be here before ya know it- and with that comes our Fall Fry Cookout Event!
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Our observations of the world around us
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New Hires!
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Columbus, Ohio, April 22, 2010 — Lextant, a leading Design Research and User Experience company, has named Sherie (Bauer) Masters to User Experience Design Vice President position and Steve Simula to User Experience Design Director position.
As early evangelists in the User Experience (UX) and Interaction Design fields, and a creative partnership for over 20 years, Masters and Simula bring extensive skills in understanding what users desire and how to use emerging technologies to create customer-focused design strategies and solutions.
With expertise across a variety of industries, they have been trusted advisors to clients such as Apple, L3 Avionics, AARP, Intuit, Nissan, Openwave, Microsoft, AOL, Siemens, Mayo Clinic, and many others.
“Sherie and Steve are terrific additions to our already outstanding team. To have their caliber of talent and experience here at Lextant brings our User Experience Design offer to a whole new level. We are in a great position to build on the market momentum for experience-centered design solutions as the world becomes increasingly digital and interconnected“, said Chris Rockwell, Lextant’s CEO.
Steve and Sherie will once again be collaborating with long-time colleague, Colette Vardeman, Vice President and head of Lextant’s User Experience Design team.
“Our user-led design techniques allow us to envision and create ideal experiences that transform our client’s products – and ultimately their businesses. Sherie and Steve are consistently ahead of the curve. Their design thinking will provide our clients with a competitive advantage and create a solid framework to expand our UX Strategy and Design offer,” explains Vardeman.Masters and Simula join the Columbus-based Lextant from Masters Group International (MGi). While partnering at MGi, they worked with clients on creating product experiences that integrated mobile, social media, and web-based tools.
Prior to forming MGi in 2002, Masters and Simula were part of Fitch Worldwide. As a Partner at Fitch, Masters was head of the Interaction Design Practice for 8 years. Simula was Associate Vice President and charged with leading creative teams to bridge the gap between concept and real-world solutions. This highly respected product design offer was located in three U.S. offices; Columbus, Boston, and San Francisco; and is credited with many groundbreaking designs from high-profile concept cars to complex medical diagnostic software to innovative web and mobile applications.
Prior to Fitch, Masters and Simula co-founded TopKat Interactive in Cincinnati, a successful interactive design firm that was acquired by Fitch. They were founding members of Clement Mok Design’s interactive team (subsequently Sapient in San Francisco) and EPC Multimedia Group’s interactive team (in Grand Rapids, Michigan), one of the first interactive design studios in the U.S.
About Lextant, Inc.
Lextant, (www.lextant.com), founded in 1998, is a design research and user experience firm that helps companies bring the best possible products and services to market. Their innovative research techniques dig deep into customer emotions – the frustrations, expectations, needs, and aspirations that frame every experience. These insights give Lextant clients design clarity, a key to aligning efforts, reducing risk, and building customer loyalty.
The firm is based in Columbus, Ohio.
For additional information, contact the firm at 1(800) 324-1613 or email Jim Couch at jcouch (at) lextant.com
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Design Research Methods - Module 2: Planning Ahead
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As a follow-up to the first “Catch & Release” Design Research workshop held last fall, Lextant will be presenting the second module in the series – Research Tool Development. This workshop will be presented as a pre-conference workshop to be held in conjunction with the IDSA Mideast District Conference. The workshop is free for all conference registrants, $30 for professionals and $15 for students as a standalone activity.
Planning Ahead with the Right Tools is the second in a series of workshops developed to expose design practitioners to various design research methods and processes. This workshop is an introduction to creating customized toolkits to capture human experiences and expressions. Designed properly, these tools allow people to not only identify the issues that matter most to them, but also to articulate the “whys” behind their intentions, experiences, and opinions. In turn, these insights serve to inform and inspire meaningful design. See our event flyer for more details.
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Design Related Events in the Midwest? Yes please!
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Ever find yourself thinking, “I wonder if there are any design events happening in Columbus?” If you have, here are a few upcoming events occurring in our area.
Tuesday, April 20th
IDSA Central Ohio Chapter Facebook Group:
As the IDSA Central Ohio Chapter Chair I am initiating Facebook as the first attempt to create a Virtual Collaboration Space for Central Ohio Members and like minded individuals in the Columbus Area. Please help me out by contributing, sharing and updating. I will do my best to keep things as current as possible but please, don’t be shy (especially if you’re an informed individual - I know you’re out there). Check it out for updates, news, events, etc.
Please join the group and send invites to those in our community who may be interested.
Friday, April 23
Wonderland Columbus Grand Opening:
Wonderland Columbus is having a Grand Opening (of sorts) to introduce the space, the people behind the project and reveal future plans/opportunities.
For more information please visit: Wonderland Columbus or visit their Facebook Group page.
April 23rd at 6pm
at the former Wonder Bread factory
697 N 4th St, Italian Village, rear entry
Cedarville University Networking Event:
Cedarville University and the International Center for Creativity are co-hosting this special event for industry experts and representatives. For more information, please call 937-766-4990 or email advancement@cedarville.eduApril 23rd-25th
Startup Weekend Columbus 2010:
Startup Weekend returns to Columbus, Friday April 23rd for an intense 54 hour create your own startup business fest. Over 70 people will come together over one weekend with one goal- launch a brand new business and do it one weekend! Geek fest? You bet, but if you’re an early adopter, designer, entrepreneur, marketer, MBA or just plain curious this one event you don’t want to miss. Our own Dan Rockwell will be present participating in the event and giving a talk on Saturday the 24th on Protobaking. Event info and signup details.
Thursday, April 29
ISDA/IXDA Blender:
IDSA and IXDA have decided it is officially patio weather and therefore have moved this month’s Blender to MoJoe Lounge in the Short North.
IDSA’s Central Ohio chapter and Young Professionals section are once again teaming up with the Columbus chapter of IxDA (Interaction Design Association) for this month’s Blender - a monthly get-together and happy hour to mingle with other designers and see what’s going on in the community. Please invite your friends and coworkers. We’ll see you there!
Please join us:
When: Thursday, April 29th at 6-9pm
Where: MoJoe Lounge (Short North - 600 N High St)
Friday, April 30 – May 2
IDSA Mideast Conference Western Michigan University—Grand Rapids, MI | Faces of Design
It’s like the heat permeating off the pavement, a blurring of the lines on the road and the horizon ahead of converging design practices as a way of thinking that marries smart ideas with creative solutions. Enter a better tomorrow. Bound together by passion and design of various specialty areas, the profession is evolving and a new face of design is emerging. With innovation leaders such as Darrel Rhea taking the stage and Nathan Young bringing his global influences to the podium, attendees are faced with extraordinary topics and engaging dialogues. Be a part.
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