EVENTS
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Lextant Fall Fry 2010 >
Columbus, Ohio
TBAFall will be here before ya know it- and with that comes our Fall Fry Cookout Event!
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Design Thinking
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Last year Chris Rockwell, CEO of Lextant, wrote a tasty article for DMI’s Design Management Review magazine entitled The Mathematics of Brand Satisfaction. It’s a very good read. Readers can see application of multi-sensory participatory research and translation in the article. The article was so good that its been added as a chapter in Thomas Lockwood’s Design Thinking book that’s just been published.
The book is organized into three sections that focus on using design for innovation and brand building; the emerging role of service design; and designing meaningful customer experiences.
You can find the book on Amazon and in bookstores everywhere. Chris has no shortage of observations when comes to design and experience- if you’re looking for more goodness- check out his new personal blog, The Experience Shack.
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