EVENTS
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Lextant Fall Fry 2010 >
Columbus, Ohio
TBAFall will be here before ya know it- and with that comes our Fall Fry Cookout Event!
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Insights & Blog_In Here and Out There
Our observations of the world around us
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Hands-on insight translation
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Last week’s regional IDSA conference included a hands-on workshop hosted at Lextant, where we demonstrate how translated consumer insights provide inspirational frameworks for designers.
To make the workshop feel as real as possible, we relied on data borrowed from a real project: our research into rugged phone design for Samsung. Guests were asked to define rugged phone vocabularies the same way our actual research participants did: using pictures, textures, stickers, and other hands-on forms of expression.
It was a great way to share our methods with a number of peers and potential customers. The workshop also included a presentation on the role and value of insight translation; you can view the presentation slides here.
