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Experienceability
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Sri Putrevu & I will be presenting at World Usability Day in Miamisburg, Ohio next month.
Time: 3:00-4:00 PM, 13 Nov, 2008
Place: World Usability Day- Lexis Nexis in Miamisburg, OH
Topic: Experiential Heuristics: Moving Beyond Usability
Description: Products that truly resonate with consumers are certainly usable, but more importantly, these products create an emotional connection with users that keeps them coming back for more. How can that emotional connection be quantified and analyzed? This presentation discusses “Experienceability”, the combination of user experience and usability testing. Utilizing the experiential heuristics that the user brings to the table as a quantifiable means of measuring a user’s emotions, engagement, and overall experience with a product, service, or environment providing a predictive measure of a product’s acceptance and success yields designs that are richer in experience, easy to use and increases return on investment for businesses.