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Lextant Fall Fry 2010 >
Columbus, Ohio
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My thoughts on World Usability Day
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Recently, Sri Putrevu, Kendra Shimmell, Jim Couch, and I had the wonderful opportunity to travel to Miamisburg, OH and present Lextant’s point of view at the World Usability Day Conference at Lexis Nexis. For those who aren’t as focused in usability, World Usability Day (WUD) is a “holiday” of sorts organized by the Usability Professionals Association (UPA) designed to celebrate of the practice of usability and its efforts to “Make Life Easy’ and user friendly’. All over the nation on Nov. 13th, usability experts across the world joined together to learn, share, and celebrate usability research and methodologies. Leave it to us usability buffs to create a holiday for ourselves!
The most impressive aspect of this year’s WUD was its record attendance! At Lexis Nexis, Darren Kall (Senior Director of Global Experience Design for Lexis Nexis) did an excellent job of publicizing and raising awareness for the event. With a start time of 1 pm on a weekday, the conference requires the majority of attendees to take time out of their work day to attend earlier presentations. As one would expect, attendance of any presentations that take place before 5pm is usually relatively light. However, for Lextant’s presentation at 3pm, we were moved from a conference room to an auditorium to accomodate our 54 audience members. This is an incredible turnout for a local event!
Lextant presented our philosophy of Experiencability, the marriage of Usability and Experience. At Lextant, we believe that a product’s usability is important, of course, but we also believe that the emotional aspect of the interaction plays an equally strong role in the user’s experience. Traditionally, usability testing does not address the user’s emotional experience. Lextant has developed a set of methodogies that address all aspects of the user experience in a way that leads to a more actionable and accurate design. Our presentation was well received at World Usability Day and we intend to continue spreading our message as other opportunities arise!