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Lextant Fall Fry 2010 >
Columbus, Ohio
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Headed to Michigan
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The Michigan chapter of IDSA, with support provided by Stryker, Dow Corning, SolidThinking, Altair and Kendall College, is proud to make available a Design Research Workshop – Capturing & Understanding Human Experiences – an interactive review of the latest generative research tools and methods to help people articulate and express their latent wants, needs and desires. These techniques are being used by leading companies not only to help stimulate customer-generated innovation and ensure the creation of appropriate products and services, but also to help align internal teams and accelerate development time frames. In October 2007, Business Week reported that during the period from 2000 to 2005, “companies that focused on customer experience outperformed the S&P 500 by 10 to 1.”
What-
The event will be facilitated by Lextant - the internationally recognized Design Research and User Experience Design firm whose clients include Microsoft, Samsung, General Electric, Motorola, Johnson & Johnson, Nationwide Insurance, Whirlpool, and Procter & Gamble.
When-
The event will be held twice – first in Troy on October 13 and then the following evening in Grand Rapids on October 14. Join us for snacks and beverages beginning at 5:00 PM with the workshop starting at 6:00. Don’t miss this great opportunity to connect with the Michigan design community and participate in this informative event!Where-
The East side event will be held at Altair headquarters. 1820 E. Big Beaver Rd Troy, MI 48083. RSVPThe West side event will be held at Kendall College of Art and Design in downtown GR. 17 Fountain St. NW Grand Rapids, MI 49503. RSVP
FREE-
Both events are free to IDSA members and students, but seating is limited so please RSVP which event you’d like to attend. Join us to learn how you can help your company capture your customers desired experiences.