When Carhartt was considering entering the tactical service clothing market, they asked Lextant to study paramedics/firefighters, patrol officers, and crowd management security officers in order to understand the ideal tactical clothing experience.
Uncover the Truth
We used stimulus-based research to help protective service workers identify their ideal work clothing.
Clarify the Path Forward
Lextant used the previous research and intimate profiles focused on understanding environment and routine to develop nine big ideas and considerations ranging from ideal material to the desired professional look.
Get the Results
The insights and considerations we developed were the first in a series of studies that outlined the personas Carhartt uses to inspire their designs.