the human experience firm.
Lextant was born from a passion to understand how the things we “make” affect how we work, live, and play.
We use generative research to identify new innovative product and service opportunities to drive growth, we use evaluative research to ensure world-class design and usability, and our design team translates those insights into actionable strategies and experiences.
Lextant has fueled award-winning innovation and design across the automotive, healthcare, CPG, retail and financial services industries.
By the Numbers
years in business
of cars launched in North America have Lextant insights inside