the human experience firm.
Lextant was born from a passion to understand how the things we “make” affect how we work, live, and play.
We use generative research to identify opportunities to innovate product development and service design to drive business growth. We use evaluative consumer research to ensure world-class product design and usability, and our design team translates those behavioral insights into actionable strategies to create meaningful brand experiences.
Lextant has fueled award-winning brand innovation and data driven design across automotive, health care, consumer goods, retail and financial services industries.
By the Numbers
years in business
of cars launched in North America have Lextant insights inside