The Human Experience Firm.
We were born from a passion to understand how the things we “make” affect how we work, live, and play.
We’ve fueled award-winning brand innovation and data driven design across automotive, health care, consumer goods, retail and financial services industries.
That’s why we call ourselves the Human Experience Firm.
All of the work we do at Lextant draws from a shared set of principles:
01
Aspirational
We have a refined methodology for capturing desired experiences where we believe the most actionable and enduring opportunities are to be found.
02
Holistic
We think in terms of complete experiences — what is happening or needs to happen in terms of its emotional impact? And what is it about the product or service experience that is causing that emotional state?
03
Rigorous
We rely on a repeatable/pattern-based approach to manage bias in the process of capturing and analyzing data. These safeguards ensure that findings remain valid and reliable across teams and engagements.
04
Visual
Our co-creation methods and deliverables use images as a catalyst for engaging participants and inspiring them to more vividly and effectively describe existing or desired experiences.
05
Actionable
We insist on concrete deliverables that translate our findings and recommendations into straightforward guidelines that teams will immediately understand how to use.
06
Collaborative
We welcome the chance to work with our clients’ teams at every step. Our process starts with your business and learning objectives, and then builds methodologies that ensure the needs of all your stakeholders are met.
LEXTANT BY THE NUMBERS
20+
Years in business
50%
of cars launched in North America have Lextant insights inside
500+
Amazing clients
OUR LEADERSHIP

Chris Rockwell
Founder and President

Spencer Murrell
VP, Insight Translation

Marty Gage
VP, Design Research

Mark Palmer
COO

Sheila Zwelling
VP, Design Research

Craig Kavicky
VP, Client Services
OUR TEAM

J.D. Johnson
Director of Accounts

Laura Blankemeyer
Director, Finance

Susie Kloeb
Director, Lextant:Labs

Collin Simula
Director, Design

Liz Pruttianan
Director, Human-Centered Design

Kim Oyer
Associate Director, Operations

Ashley Coffey
Senior Finance Coordinator

Pily Tamara
Director, Insight Translation

Steven Mauger
Associate Director, Technology

Vida Law
Director, User Experience Design

Lisa Calvert
Director, Insight Translation

Zoey Ryu
Director, Human-Centered Design

Tim Kusnierek
Associate Director, Design Research

Wyatt McManus
Associate Director, Human-Centered Design

Blake Oates
Associate Director, Design Research

Jared Bowdish
Senior Associate, Design Research

Victoria Scholenbach
Associate, Design Research

Lindsay Courtney
Senior Associate, Design Research

Madeline Reagan
Associate, Human-Centered Design

Ashley Rott-nettleton
Senior Research Recruit Coordinator

Emily Stollar
Senior Project Manager

Susan Booher
Associate, Design Research

Hagar Baruch
Senior Associate, Design Research

Maggie Scott
Associate, Human-Centered Design

Amber Bowman
Associate, Design Research

Cat Turner
Associate, Human-Centered Design

Jesse Chiu
Associate, Human-Centered Design

Ella Kurutz
Associate, Design Research

Allison Ramsey
Research Assistant

Lauren Flum
Research Assistant

Trent Morr
Research Assistant