The Human Experience Firm.

We were born from a passion to understand how the things we “make” affect how we work, live, and play.

We’ve fueled award-winning brand innovation and data driven design across automotive, health care, consumer goods, retail and financial services industries.

That’s why we call ourselves the Human Experience Firm.

All of the work we do at Lextant draws from a shared set of principles:

01

Aspirational

We have a refined methodology for capturing desired experiences where we believe the most actionable and enduring opportunities are to be found.

02

Holistic

We think in terms of complete experiences — what is happening or needs to happen in terms of its emotional impact? And what is it about the product or service experience that is causing that emotional state?

03

Rigorous

We rely on a repeatable/pattern-based approach to manage bias in the process of capturing and analyzing data. These safeguards ensure that findings remain valid and reliable across teams and engagements.

04

Visual

Our co-creation methods and deliverables use images as a catalyst for engaging participants and inspiring them to more vividly and effectively describe existing or desired experiences.

05

Actionable

We insist on concrete deliverables that translate our findings and recommendations into straightforward guidelines that teams will immediately understand how to use.

06

Collaborative

We welcome the chance to work with our clients’ teams at every step. Our process starts with your business and learning objectives, and then builds methodologies that ensure the needs of all your stakeholders are met.