Are you curious?

Ever wonder what makes a product seem innovative? Or luxurious? Or rugged? Or fun? Ever wonder why some experiences feel intuitive and others seem overly complex? Want to be part of a team that studies people and figures this out?

Our current open positions:


Human Centered Design/UX Design Intern

Design Research/Insight Translation Intern

To find out more about our open positions, please email your resume and portfolio information to

Streaming – See Your Research In Action

Have you been limited in your ability to watch a study because of location or time? What if you want to monitor people when they use an interface while driving a car? If you cannot do that inside a focus group facility, does that mean you cannot watch your study first hand?

Steve Mauger, Lextant’s resident AV guru, created a mobile streaming device, allowing clients to participate in studies when they are unable to be onsite.

The cellular bonding mobile streaming unit is small and portable, even if its name is not. The unit allows Lextant to stream video from the back of a motorcycle, during an in-home interview, or virtually anywhere!

Mobile streaming utilizes multiple cellular carriers to transmit video from anywhere a cell signal exists.   Mobile and lab based streaming technology works by sending a video signal to the Ustream CDN. Ustream then compresses and distributes the video.  Ustream is secure and password protected, ensuring client privacy.

The mobile streaming unit allows Lextant to engage with clients during the fielding process.  Lextant’s best work comes from studies where clients are actively involved in the research. Clients provide real time feedback resulting in insights tailored to their needs.

To find out more about how Lextant can use streaming to improve your next research study, call us at 614-228-9711 or send an email to Lextant – the human experience firm. 

Defining the Ideal Multivitamin Experience


To get ahead in the multivitamin market, you need to stand out. Pfizer wanted to expand its popular Centrum® line with something completely different and looked to Lextant for answers.


Lextant created a multi-sensory, stimulus-based design approach that allowed participants to express and create ideas about what they were seeing and experiencing. Findings pinpointed six desired aspects for nutritional supplements and detailed how these could be connected to consumer needs.


  • Lextant’s research expanded Pfizer’s customer base with the innovative, chewable mint vitamin concept.
  • Pfizer launched two new flavors based on excellent Vitamint sales, increasing their multivitamin market share.

From Farm to Global Table

Case New Holland (CNH) identified a need to redesign the control displays for their agricultural Precision Farming and Guidance products, as well as the current Machine Controls.

Through home visits, Lextant executed qualitative research to discover and identify end users’ needs, wants, desires, and aspirations with regard to the two displays. These insights were used to inform the redesign of the displays.

The design concept was actualized so that usability testing could be conducted to validated the final design.

Simplifying DIY Installs


Hunter stands by its five-minute installation guarantee but needed Lextant’s help to improve the user interface for Hunter’s Home Comfort thermostats.  The goal was to ensure customer installs could proceed quickly and easily.


Lextant worked with Hunter Fan to create an innovative user interface for its next-generation thermostats. A detailed usability study evaluated the design’s effectiveness during actual installs. Lextant then defined key areas to meet customer needs and improve the install experience.


  • Lextant delivered concrete design recommendations to provide customers with an intuitive, easy-to-follow experience.
  • The new design was so good that it helped Hunter Fan secure an exclusive partnership agreement with major retailer.

Customer satisfaction with the install process went up dramatically.

Do Millennials Love Your Bank?

Building relationships with millennials is extremely important to the future of financial institutions.  However, many of them are still having a hard time connecting with this generation.

How do financial institutions connect with millennials? Rockwell suggests three major thoughts, syncing with the millennial lifestyle, embracing the millennial mindset, and aligning organizations with millennial values.  Each of these major tenets can be implemented in different ways.

To read more, click here.

Creating a Winning “Buy-Online-Pickup-In-Store” Experience


Today’s increasingly online marketplace means brick-and-mortar stores need to create new ways to meet customer fulfillment demands. Dick’s asked Lextant to help them understand and evaluate their customers’ “Buy-Online-Pickup-In-Store” (BOPIS) experience.


Lextant used retrospective ethnography to evaluate the current BOPIS system. In-depth interviews helped Lextant identify opportunities in Dick’s BOPIS process.


  • Lextant identified three key points that Dick’s could target to maximize the effectiveness of their BOPIS system.
  • Lextant’s insights led to enhancements in the online experience, less confusion, and overall improvement in the Dick’s customer experience.

Innovative Urban Planning that Attracts Millennials


Columbus ranked as the #5 best city for millennials in 2017, and the city wants to improve that number. Kaufman Development plans to create an ideal mixed-use development geared towards millennials. Lextant was tapped to provide insight on how to make it happen.


Lextant and Kaufman co-facilitated workshops with community influencers to cultivate ideas and identify spaces and uses that would appeal to a millennial audience.


  • Lextant gained unique, forward-thinking, and impactful mixed-use development strategies.
  • Kaufman tailored their design and community plans to millennials’ desired experiences.
  • With Lextant insights, Kaufman influenced the Columbus regions’ urban planning geared towards attracting millennials.

Trusting Autonomous Technology

How do you learn to trust a machine?  With autonomous cars being tested all over the United States, automotive manufacturers are trying to figure out what it will take to get people to feel comfortable in and around cars that aren’t being driven by a person.

“People will forgive other humans much more quickly then they will technologies when they fail” Chris Rockwell, said to the New Yorker. This makes the stakes much bigger, because only a few incidents could result in life-long distrust of autonomous vehicles.

The way each manufacturer is dealing with these issues is different.  Some are trying to patent new technologies that will protect people from further injury if they are struck by an autonomous car, others are equipping the outside of cars with lights that can “communicate” to pedestrians.

The read more about how car makers are trying to gain the public’s trust when it comes to self-driving vehicles, click here.

Helping Talented Students Discover Their Future


The Columbus Chamber of Commerce was developing a first-of-its-kind assessment tool to prepare high school students for the future by identifying their skill sets and connecting them with Central Ohio companies that “match” their profiles. The initiative aimed to increase internship opportunities and entry-level job placements in the Central Ohio area.


Lextant conducted research at five Central Ohio high schools to gain insight into students’ current career exploration processes and their ideal experience. The process focused on student perspectives, desired interactions, and how the final implementation could connect students’ individual skills with complementary careers.


  • A new student-user interface developed that expanded career exploration opportunities for Central Ohio students.
  • Lextant’s efforts connected regional employers with new talent.
  • Student-user interface was nominated for several design awards.