Designing Elegant Technology to Improve the Driving Experience

Client

Fiat Chrysler Automobiles

Impact

Inspired the Award Winning Uconnect® Infotainment system


"Chrysler’s newest ‘Uconnect’ system uses a mix of on-board programming combined with cloud-based services to make using the system…easier than ordering in a drive-thru."

Michael Wayland
Automotive Reporter


Challenge

Automotive infotainment systems can transform the driver experience. Chrysler wanted to design an interior that created the ideal interface, melding entertainment, safety and connectivity.


Action

Lextant conducted usability studies to identify designs that reduce driver distraction and improve intuitiveness, ease of use, and the overall driver experience.


Result

  • Lextant delivered insights that answered critical design questions, highlighted potential problems, and identified opportunities for an improved driver experience.
  • Resulting new designs were evaluated by thousands of drivers, giving Chrysler the confidence to introduce the new driver interface.
  • Lextant helped Chrysler transform the driving experience with Uconnect®.
  • The resulting market success and rapidly improving JD Power scores have catapulted the automaker to a leading position in auto infotainment. I would make this the first point, everything in this industry is JD Power endorsed at least in this country.