Innovative Urban Planning that Attracts Millennials

Client

Kaufman

Impact

Experience-centered urban development and planning.


Challenge

Columbus ranked as the #5 best city for millennials in 2017, and the city wants to improve that number. Kaufman Development plans to create an ideal mixed-use development geared towards millennials. Lextant was tapped to provide insight on how to make it happen.


Action

Lextant and Kaufman co-facilitated workshops with community influencers to cultivate ideas and identify spaces and uses that would appeal to a millennial audience.


Result

  • Lextant gained unique, forward-thinking, and impactful mixed-use development strategies.
  • Kaufman tailored their design and community plans to millennials’ desired experiences.
  • With Lextant insights, Kaufman influenced the Columbus regions’ urban planning geared towards attracting millennials.