Challenge
Columbus ranked as the #5 best city for millennials in 2017, and the city wants to improve that number. Kaufman Development plans to create an ideal mixed-use development geared towards millennials. Lextant was tapped to provide insight on how to make it happen.
Action
Lextant and Kaufman co-facilitated workshops with community influencers to cultivate ideas and identify spaces and uses that would appeal to a millennial audience.
Result
- Lextant gained unique, forward-thinking, and impactful mixed-use development strategies.
- Kaufman tailored their design and community plans to millennials’ desired experiences.
- With Lextant insights, Kaufman influenced the Columbus regions’ urban planning geared towards attracting millennials.