Do Millennials Love Your Bank?

Lextant CEO, Chris Rockwell, writes for The Financial Brand.

Building relationships with millennials is extremely important to the future of financial institutions.  However, many of them are still having a hard time connecting with this generation.

How do financial institutions connect with millennials? Rockwell suggests three major thoughts, syncing with the millennial lifestyle, embracing the millennial mindset, and aligning organizations with millennial values.  Each of these major tenets can be implemented in different ways.

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