Lextant is defining the holistic EV ownership experience.
The opportunities ahead for autonomous mobility are extraordinary, but user trust is a major barrier. Lextant created solutions.
Design research is a systematic investigation process that examines the current experiences or behaviors of users, aiming to understand their needs and preferences. Through the analysis of the customer journey, from initial interaction to post-usage, design research helps define brand values and incorporates sensory cues.
Design strategy involves the deliberate planning and coordination of design efforts to achieve specific goals. It includes the translation of insights gained from research into actionable plans, the identification of opportunities or values that align with organizational objectives, and the crafting of a future story that envisions the desired outcome.
UX/HMI embodiment is the process of bringing a user experience (UX) or human-machine interface (HMI) design to life by ensuring a seamless human fit. This iterative approach ensures that the final design not only meets functional requirements but also enhances the overall user experience through thoughtful and effective implementation.