Humanizing Mobility

Putting People at the Center of Mobility Experiences

For over two decades, Lextant has solved some of the most complex mobility challenges leveraging human-centered research and design. The results speak for themselves:

50% of mobility experiences launched in North America have Lextant insights inside.

Mobility User Experience Research and Design

Multimodality for Smart Cities

Lextant developed the playbook for Smart Cities to create more connected communities.

Electrification in Action

Lextant is defining the holistic EV ownership experience.

Trust for Autonomous Experiences

The opportunities ahead for autonomous mobility are extraordinary, but user trust is a major barrier. Lextant created solutions.

Revolutionizing Intelligent Interiors

Lextant shaped the transformative Acura HMI redesign, creating the “North Star” for connected in-vehicle experiences.

Automotive Capabilities

Lextant web Mobility Automotive chart D2 1

Design Research

Design research is a systematic investigation process that examines the current experiences or behaviors of users, aiming to understand their needs and preferences.  Through the analysis of the customer journey, from initial interaction to post-usage, design research helps define brand values and incorporates sensory cues. 

Design Strategy

Design strategy involves the deliberate planning and coordination of design efforts to achieve specific goals. It includes the translation of insights gained from research into actionable plans, the identification of opportunities or values that align with organizational objectives, and the crafting of a future story that envisions the desired outcome. 

UX/HMI Embodiment

UX/HMI embodiment is the process of bringing a user experience (UX) or human-machine interface (HMI) design to life by ensuring a seamless human fit. This iterative approach ensures that the final design not only meets functional requirements but also enhances the overall user experience through thoughtful and effective implementation.

Experience Assessment

Experience assessment in the automotive sector involves evaluating the user experience through a comprehensive approach. This includes expert reviews to analyze design elements, summative user testing to assess overall usability, and formative quick studies for continuous improvement. This multifaceted evaluation ensures a holistic understanding of the user experience within the automotive context.

Competitive Benchmarking

Competitive benchmarking is a strategic evaluation process that involves comparing a product or service against industry competitors. This assessment may utilize tools such as the JD Power Sense-Making Study and syndicated user studies to gather comprehensive insights. This approach helps businesses identify areas for improvement, stay abreast of market trends, and make informed decisions to enhance their competitive position within the industry.

Experience Delivery

Experience delivery refers to the systematic execution of a user experience (UX) strategy, involving the application of a UX toolkit and adherence to UX specifications. By integrating these components, organizations can effectively bring their designed user experiences to fruition, ensuring a seamless and well-executed delivery that aligns with established UX principles and objectives.

Lextant Labs

Lextant's Mobility Labs provide the ideal setting for in-vehicle testing, offering the highest caliber of user experience research.

Thought Leadership in Mobility

Ready to Connect?

Complete Lextant’s study initiation form to begin the mobility experience process. Our team of experts will connect with you on next steps.

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