Humanizing Mobility
Putting People at the Center of Mobility Experiences
For over two decades, Lextant has solved some of the most complex mobility challenges leveraging human-centered research and design. The results speak for themselves:
50% of mobility experiences launched in North America have Lextant insights inside.
Mobility User Experience Research and Design
Multimodality for Smart Cities
Lextant developed the playbook for Smart Cities to create more connected communities.
Electrification in Action
Lextant is defining the holistic EV ownership experience.
Trust for Autonomous Experiences
The opportunities ahead for autonomous mobility are extraordinary, but user trust is a major barrier. Lextant created solutions.
Revolutionizing Intelligent Interiors
Lextant shaped the transformative Acura HMI redesign, creating the “North Star” for connected in-vehicle experiences.
Automotive Capabilities
Design Research
Design research is a systematic investigation process that examines the current experiences or behaviors of users, aiming to understand their needs and preferences. Through the analysis of the customer journey, from initial interaction to post-usage, design research helps define brand values and incorporates sensory cues.
Design Strategy
Design strategy involves the deliberate planning and coordination of design efforts to achieve specific goals. It includes the translation of insights gained from research into actionable plans, the identification of opportunities or values that align with organizational objectives, and the crafting of a future story that envisions the desired outcome.
UX/HMI Embodiment
UX/HMI embodiment is the process of bringing a user experience (UX) or human-machine interface (HMI) design to life by ensuring a seamless human fit. This iterative approach ensures that the final design not only meets functional requirements but also enhances the overall user experience through thoughtful and effective implementation.
Experience Assessment
Competitive Benchmarking
Experience Delivery
Lextant Labs
Lextant's Mobility Labs provide the ideal setting for in-vehicle testing, offering the highest caliber of user experience research.
