At the 2023 Ohio Transportation Engineer Conference (OTEC), Lextant’s founder and president, Chris Rockwell, engaged a packed audience in a compelling discussion on overcoming barriers to electric vehicle (EV) mass adoption. With only 5.6 percent of new U.S. vehicle sales embracing electric options, Rockwell delved into the complexities surrounding this shortfall. His presentation navigated the challenges and opportunities within the evolving landscape of EV adoption, offering attendees valuable insights. By dissecting the factors hindering widespread acceptance, Rockwell spurred a thoughtful dialogue on reshaping perceptions, dismantling barriers, and creating conditions conducive to accelerating the shift toward electric mobility on a larger scale.