Measure What Really Matters

Experience Metrics is a secret weapon for companies that want to create compelling brand experiences.

The perfect customer experience is the holy grail for development teams. But the very nature of the word “experience” can seem woolly, subjective and intangible.  Current market research methods that focus on customer satisfaction surveys are not providing the clarity to move the needle.

Experience Metrics™ is a patented experience measurement solution that balances creativity with rigor.  It brings clarity and control to experience design. We built it, we own it, we do it every day. No one else has it. Experience Metrics™ offers:

Forward-thinking processes for defining ideal experiences.

Experience Metrics frees teams to see beyond the limitations by the category and design instead toward a desired ideal. And because an ideal persists, they can pursue their experiential goals iteratively and year-over-year, moving beyond incremental growth and toward disruptive change.

Concrete resources that translate ideal experiences into actionable details.

Experience Metrics capture ideal experience attributes in concrete visual and verbal tools so that extended teams can work against a single, unifying model. Measurable details become manageable details, minimizing guesswork.

Proven protocols that bring confidence to customer experience initiatives.

Experience Metrics reduce the risk of NPD initiatives, sharpen decisions about how to refresh existing offers, and provide a nuanced way to understand competitive offers. More importantly, it has the power to identify the white spaces where emergent needs may reveal game-changing opportunities.