Experiential Keys to Multi-Modal Transit Adoption at the Ohio Needs Transit Conference

At the Ohio Public Transit Association (OPTA) 2023 Ohio Needs Transit conference, Lextant’s founder and president, Chris Rockwell, joined forces with Sophia Mohr, chief innovation and technology officer at COTA, to present “Experiential Keys to Multi-Modal Transit Adoption.” Addressing the crucial urban dilemma between accommodating cars or people amid rapid population growth, Rockwell and Mohr showcased Columbus as a model of innovation. Their presentation, a blend of mobility ingenuity and user experience research, unfolded how the city is forging accessible, affordable and walkable communities. In a compelling narrative, they illuminated the transformative impact of experiential design on shaping the future of multi-modal transit adoption, leaving the audience inspired and informed.

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