Fuel

Fresh thinking. Transformative insights. Breakthrough ideas.

Columbus-designed Mobility App Recognized With 2021 Smart 50 Award
FRESH THINKING
June 9, 2021

Pivot: Award-Winning Multi-Modal Trip Planning App
Experience Design Leader Interview with Heidi Munc
FRESH THINKING
May 24, 2021

Keys to creating an experience-driven Fortune 500 enterprise
Experience Design Leaders Series
FRESH THINKING
April 26, 2021

Lextant Interview Series
A framework for creating trust and evaluating experience design.
FRESH THINKING
April 12, 2021

The Role of Wellness in Post COVID Consumer Experiences
Automakers must select the right design principles for automotive displays, or risk new levels of distracted driving
FRESH THINKING
March 16, 2021

Simplicity trumps sophistication with automotive HMI
Franchise-defining F-150 truck and SUV fleets level-up their driver information display systems.
FRESH THINKING
March 1, 2021

Reimagining Ford’s Control & Infotainment Experiences
HP & Lextant: Innovation In Home-Based Printing
FRESH THINKING
February 17, 2021

Defining & Developing Award-Winning Home Printer Solutions
New certification program connects higher education to professional success through applied design strategy.
FRESH THINKING
February 11, 2021

SCAD Partners with Lextant to Change the Face of Design Education
Going Electric:  Unlocking Adoption of Battery Electric Vehicles
FRESH THINKING
January 31, 2021

Going Electric:  Unlocking Adoption of Battery Electric Vehicles
How the geo-fence could help us crack trust in AVs.
FRESH THINKING
November 14, 2020

Trusting The Fence
Technical Challenges (and Solutions!)
FRESH THINKING
October 12, 2020

Reflections On Conducting Research During a Pandemic
Designing for Correct Product Use Without Limiting Engagement
FRESH THINKING
September 9, 2020

Effective Behavior Change Design Strategies
Negotiating with Stakeholders without Compromising the Data
FRESH THINKING
September 3, 2020

UX Design: Negotiating with Stakeholders without Compromising the Data
Building Trust In Returning To Childcare
FRESH THINKING
September 1, 2020

Can’t Stop Columbus – YMCA of Central Ohio
In-Person Research During COVID-19
FRESH THINKING
August 24, 2020

Consumers are ready for research, provided they feel protected.
Post Covid-19 Mobility Experiences
FRESH THINKING
August 11, 2020

Post Covid-19 Mobility Experiences
6 Key Phases Of UX Research
FRESH THINKING
August 6, 2020

6 Key Phases of UX Research
8 Skills UX Researchers Need
FRESH THINKING
July 21, 2020

8 Skills UX Researchers Need
Conagra & Lextant
FRESH THINKING
June 1, 2020

Connecting Insights To Transformative Design
Rethinking consumer touchpoints for a socially distancing world
FRESH THINKING
April 24, 2020

Clean is the new safe.
Remote Research and Testing Tools
FRESH THINKING
April 8, 2020

Don’t let today’s circumstances slow you down.
In the middle of difficulty lies opportunity
FRESH THINKING
March 26, 2020

Message From Chris Rockwell
Using human-centered design to create smart devices people can trust.
FRESH THINKING
February 10, 2020

Making Smart AI Smarter
CES In Review: The CASE For Change
FRESH THINKING
January 17, 2020

CES In Review: The CASE For Change
Now On Demand - Unlocking Desired Mobility Experiences: Human-centered metrics for an autonomous future
IN THE NEWS
November 14, 2019

Lextant Webinar: Unlocking Desired Mobility Experiences
Experience Metrics is a secret weapon for companies that want to create compelling brand experiences.
IN THE NEWS
September 24, 2019

Measure What Really Matters
Lextant's Dushyant Shrikhande Looks at The Factors That Matter Most & How Experience Metrics Can Help
FRESH THINKING
August 22, 2019

The Keys to the Car Buying Experience
Lextant's Dushyant Shrikhande on an "Affordance" that Adds Value
FRESH THINKING
August 22, 2019

In Celebration of the Pop Socket
Allowing clients to participate in studies when they are unable to be onsite.
FRESH THINKING
July 30, 2019

Streaming – See Your Research In Action
Lextant's Dushyant Shrikhande Explores the Pros & Cons
FRESH THINKING
July 28, 2019

The Tesla-ification of the Spirited Driving Experience
The challenge for automakers isn’t technology, it’s psychology. How do we get people to trust in autonomous experiences?
FRESH THINKING
May 22, 2019

Experiences: The Final Differentiator
Q&A with Chris Rockwell, Chief Executive and Founder of Lextant.
FRESH THINKING
March 20, 2019

Autonomous Interiors: What Will the Future Look Like?
Answer: Actively and Passively
FRESH THINKING
February 28, 2019

How Will the Autonomous Interior Interact with Humans?
Three needs for the ideal autonomous interior.
FRESH THINKING
February 28, 2019

Desired Experiences in Autonomous Vehicles
What to Expect from Automated-Vehicle Interiors
FRESH THINKING
February 28, 2019

Inside the Cocoon
Jon Denham joins Lextant leadership team as firm expands presence to Chicago
IN THE NEWS
June 5, 2018

Lextant Hires New VP and Opens Chicago Office
IN THE NEWS
June 4, 2018

Using Sensory Cues to Deliver on Three Universal Consumer Desires
IN THE NEWS
June 4, 2018

Why Amazon Go May Be More of a Threat to Convenience Stores than Traditional Grocery
Lextant CEO, Chris Rockwell, writes for The Financial Brand.
IN THE NEWS
December 5, 2016

Do Millennials Love Your Bank?
Chris Rockwell, Lextant CEO, Speaks to The New Yorker
IN THE NEWS
November 7, 2016

Trusting Autonomous Technology
Lextant CEO, Chris Rockwell, Named to “Smart 50” List of Top Executives
IN THE NEWS
October 25, 2016

Lextant’s Leader Recognized for Building a Smart Business
Lextant Honored as One of Central Ohio’s “Best Places to Work”
IN THE NEWS
October 11, 2016

Lextant: One of Ohio’s Best Places to Work
Lextant CEO, Chris Rockwell, Speaks to Brand Packaging About Brand Messaging
IN THE NEWS
October 10, 2016

Communicating Through the Clutter
IN THE NEWS
September 16, 2016

Shedding Light on the Light Bulb Aisle
Lextant's CEO, Chris Rockwell, Speaks to The Atlantic
IN THE NEWS
September 6, 2016

Will Pedestrians Accept Autonomous Vehicles?
FRESH THINKING
August 26, 2016

UX will Determine the Future of Tablets
FRESH THINKING
August 22, 2016

The Global Design Research Team Documents a Burmese Tradition
Our CEO, Chris Rockwell, spoke with Beauty Packaging Magazine about how to engage with millennials
IN THE NEWS
August 10, 2016

Using Technology to Engage Millennials