Fuel

Fresh thinking. Transformative insights. Breakthrough ideas.

The challenge for automakers isn’t technology, it’s psychology. How do we get people to trust in autonomous experiences?
FRESH THINKING
May 22, 2019

Experiences: The Final Differentiator
Understand what people want and how to deliver it.
IN THE NEWS
April 8, 2019

Experience Metrics: Rapid. Confident. Results.
Q&A with Chris Rockwell, Chief Executive and Founder of Lextant.
FRESH THINKING
March 20, 2019

Autonomous Interiors: What Will the Future Look Like?
Answer: Actively and Passively
FRESH THINKING
February 28, 2019

How Will the Autonomous Interior Interact with Humans?
Three needs for the ideal autonomous interior.
FRESH THINKING
February 28, 2019

Desired Experiences in Autonomous Vehicles
What to Expect from Automated-Vehicle Interiors
FRESH THINKING
February 28, 2019

Inside the Cocoon
Jon Denham joins Lextant leadership team as firm expands presence to Chicago
IN THE NEWS
June 5, 2018

Lextant Hires New VP and Opens Chicago Office
IN THE NEWS
June 4, 2018

Using Sensory Cues to Deliver on Three Universal Consumer Desires
IN THE NEWS
June 4, 2018

Why Amazon Go May Be More of a Threat to Convenience Stores than Traditional Grocery
Lextant CEO, Chris Rockwell, writes for The Financial Brand.
IN THE NEWS
December 5, 2016

Do Millennials Love Your Bank?
Chris Rockwell, Lextant CEO, Speaks to The New Yorker
IN THE NEWS
November 7, 2016

Trusting Autonomous Technology
Lextant CEO, Chris Rockwell, Named to “Smart 50” List of Top Executives
IN THE NEWS
October 25, 2016

Lextant’s Leader Recognized for Building a Smart Business
Lextant Honored as One of Central Ohio’s “Best Places to Work”
IN THE NEWS
October 11, 2016

Lextant: One of Ohio’s Best Places to Work
Lextant CEO, Chris Rockwell, Speaks to Brand Packaging About Brand Messaging
IN THE NEWS
October 10, 2016

Communicating Through the Clutter
IN THE NEWS
September 16, 2016

Shedding Light on the Light Bulb Aisle
Lextant's CEO, Chris Rockwell, Speaks to The Atlantic
IN THE NEWS
September 6, 2016

Will Pedestrians Accept Autonomous Vehicles?
FRESH THINKING
August 26, 2016

UX will Determine the Future of Tablets
FRESH THINKING
August 22, 2016

The Global Design Research Team Documents a Burmese Tradition
Our CEO, Chris Rockwell, spoke with Beauty Packaging Magazine about how to engage with millennials
IN THE NEWS
August 10, 2016

Using Technology to Engage Millennials
Allowing clients to participate in studies when they are unable to be onsite.
FRESH THINKING
August 1, 2016

Streaming