Lextant Labs is the nation’s premier, large-format experience research facility. As a space that was purpose-built by researchers for experiential research, Lextant Labs offers customizable solutions for diverse research applications.
Static and Dynamic Testing
Test with or without user interaction in spaces purpose-built for user experience research.
Configurable and Customizable
Unmatched Service and Hospitality
Strategically
Located
Lextant Labs is strategically located in one of the most widely chosen, national test markets.
Advanced, Proprietary Technologies
Take advantage of Lextant’s proprietary experience capture and streaming technologies.
Premium, Five-Star Recruiting
Elevate your research with in-house recruiting and the highest on-time show rate in the market.
Elevate Your Research With Lextant
Our state-of-the-art facilities, located both downtown and in a large-scale format north of Columbus, offer flexible and modular solutions to accommodate a diverse range of studies. Whether it’s drive-thru ATMs or complex system evaluations, our adaptable spaces are tailored to support various research endeavors.
As a research facility owned by Lextant, the leading user experience research and design firm, we bring a wealth of expertise and cutting-edge technology to empower researchers, innovators and businesses in their quest for success.
Mobile, real-time experience capture and global streaming
In-house recruiting and global partners to satisfy the most complex recruiting requirements
Highest on-time, show rate in the market
Downtown and suburban locations near hotels, airports and amenities
Support for adapting to unique technological requirements
Explore the Labs
Focus Group Room
Observation Room 1
Large Format Space
Bay 1
Bay 2
Bay 3
Observation Room 2
Observation Room 3
Observation Room 3
Observation Room 3
Focus Group Room
39′ x 19′
Our Focus Group Room is designed to provide a professional and comfortable environment for your research and discussion needs. The room includes observation windows that allow for unobtrusive monitoring of the focus group session. These windows are strategically placed to ensure that observers can view the room without disturbing the participants, while maintaining privacy and confidentiality for the focus group members. Additional features of the room include high-speed Wi-Fi, ample lighting, and climate control to ensure a comfortable and productive environment. Whether you’re conducting market research, user testing, or any other type of focus group session, this room is equipped to meet your needs.
Observation Room 1
12’ x 19’
Observation Room 1 offers a clear and unobstructed view into the adjacent Focus Group Room, ensuring that observers can see and hear everything that unfolds during the session. With comfortable seating for multiple observers, this room is designed to facilitate collaborative analysis and real-time feedback without disrupting the participants. High-quality audio and video transmission, paired with the privacy and discretion of the space, makes it an ideal setting for gathering insights and making informed decisions.
Large Space Format
58’ x 35’
The Large Format Space is a versatile, expansive area measuring 58′ x 35′, designed to accommodate a wide range of applications. Its secure location, paired with a garage door for easy access, makes it ideal for vehicle testing and other large-scale research. Whether you’re conducting product testing, large focus groups, or creating custom setups, this configurable space can be tailored to meet your specific needs. With its flexibility and size, the Large Format Space offers endless possibilities for testing and research of any scale.
Bay 1
19’ x 26’
Bay 1 is a conveniently located garage directly adjacent to the Large Format Space, providing seamless access for testing and logistics. Equipped with electric vehicle charging capabilities, this space is ideal for automotive research and testing, as well as for handling a wide variety of equipment. Its proximity to the Large Format Space allows for efficient transitions between different stages of testing, making it a practical and essential component of any large-scale research project.
Bay 2
19’ x 26’ (Garage Door Access: 8’)
Bay 2 is a conveniently located garage directly adjacent to the Large Format Space, providing seamless access for testing and logistics. Equipped with electric vehicle charging capabilities, this space is ideal for automotive research and testing, as well as for handling a wide variety of equipment. Its proximity to the Large Format Space allows for efficient transitions between different stages of testing, making it a practical and essential component of any large-scale research project.
Bay 3
19’ x 26’ (Garage Door Access: 8’)
Bay 3 is a conveniently located garage directly adjacent to the Large Format Space, providing seamless access for testing and logistics. Equipped with electric vehicle charging capabilities, this space is ideal for automotive research and testing, as well as for handling a wide variety of equipment. Its proximity to the Large Format Space allows for efficient transitions between different stages of testing, making it a practical and essential component of any large-scale research project.
Observation Room 2
17’ x 26’
Observation Room 2 provides a strategic vantage point with clear viewing access into the Large Format Space, allowing observers to monitor testing and activities in real-time. With configurable seating for multiple observers, this room is designed to accommodate teams of various sizes, fostering collaboration and discussion without disrupting ongoing research. Whether used for product testing, vehicle analysis, or other large-scale applications, Observation Room 2 offers a comfortable and discreet environment for thorough observation and insight gathering.
Focus Group Room
19’8” x 12’
Observation Room 3 is a more private space, ideal for smaller groups needing a quiet, focused environment. This room functions perfectly as a conference room, offering a comfortable setting for discussions, debriefs, or small team meetings. Its secluded location ensures privacy while still providing all the amenities needed for productive collaboration and observation. Whether used for reviewing research or holding strategic meetings, Observation Room 3 is a versatile space designed for focused engagement.
Storage Bay
The Storage Bay at Lextant Labs offers a spacious and secure area for storing vehicles, large equipment, or appliances. With convenient garage door access, this bay is designed for easy loading and unloading, making it an ideal space for temporary storage during research or testing projects. Whether you need to store vehicles for automotive studies or large equipment for product testing, the Storage Bay provides a practical and secure solution to meet your needs.
Kitchen
The Kitchen at Lextant Labs is a thoughtfully designed space that offers convenience and comfort for those using our facilities. Available for use during your booking, the kitchen provides everything you need to keep your team energized and refreshed throughout the day. With modern appliances, ample counter space, and seating, it’s perfect for breaks, casual conversations, or catering setup during extended research sessions. Whether you’re grabbing a quick coffee or hosting a working lunch, our kitchen ensures a comfortable, welcoming environment for all your needs.
Focus Group Room
Observation Room
Client Lounge
Schiller
Audubon
Atrium
The Village
Focus Group Room
29’ x 18’
The Focus Group Room at the Urban Observation Lab provides a professional and easily accessible environment in the heart of downtown Columbus. Featuring a large conference table, the room is designed to facilitate productive and engaging focus group sessions. It also includes a connected observation room, allowing teams to discreetly monitor discussions in real-time. With its modern amenities and central location, this space is ideal for conducting in-depth research and generating valuable insights.
Observation Room
20’ x 22’
The Observation Room at the Urban Observation Lab offers seamless viewing access to the Focus Group Room. Equipped with a TV that streams participant behavior in real time, this room ensures that observers can monitor every aspect of the session without interrupting the flow of discussion. It’s the perfect space for teams to gather valuable insights and analyze group dynamics as they unfold.
Client Lounge
10’ x 8’
The Client Lounge at the Urban Observation Lab provides a comfortable and relaxing space, ideal for clients to unwind while waiting or for conducting private one-on-one interviews. Designed with comfort and functionality in mind, this versatile area offers a quiet retreat that complements the overall research experience.
Schiller
20’ x 12’
Schiller is a comfortable and well-equipped conference room designed for collaboration and productivity. With real-time streaming capabilities, it allows teams to conveniently view ongoing focus groups or research sessions happening in adjacent rooms. Whether you’re hosting meetings, reviewing live insights, or strategizing with your team, Schiller offers a seamless and professional environment to support your research efforts.
Audubon
20’ x 23’
Audubon is a spacious conference room, similar to Schiller but designed to accommodate larger groups. With the same real-time streaming capabilities, it’s perfect for viewing focus groups or research sessions while providing ample space for bigger teams. Whether you’re hosting larger meetings, conducting workshops, or collaborating on research analysis, Audubon offers a comfortable and professional setting to meet your needs, with all the functionality needed for seamless observation and discussion.
Atrium
26’ x 36’
The Atrium serves as a welcoming lobby space, ideal for greeting participants as they arrive at the Urban Observation Lab. With a professional yet inviting atmosphere, it’s the perfect spot to make a positive first impression and ensure a smooth check-in process. Whether hosting research sessions or meetings, The Atrium provides a comfortable and organized entry point for your guests.
The Village
XX’ x XX’
The Village is an open and dynamic collaborative space located at the heart of the Urban Observation Lab. Ideal for larger speaking engagements or small group activities, this versatile area encourages interaction and creativity. With its spacious layout, The Village is perfect for hosting presentations, breakout sessions, or informal discussions, offering a flexible and engaging environment for a variety of research and event needs.
Book Lextant Labs
Lextant Labs is renowned as a premier research facility, highly regarded by industry leaders for our unparalleled range of capabilities. With a team of dedicated professionals, we stand ready to accommodate the diverse needs of our clients, providing tailored solutions to ensure the success of every research endeavor.
Use the interactive map to explore available spaces and complete the form for more information.
Book Lextant Labs
Not sure where to start?
You don’t need to be a current Lextant client to take advantage of Lextant Labs. Whether you need space for a focus group or a test drive, all are welcome to book one of our two dedicated research facilities.