Message From Chris Rockwell

In the middle of difficulty lies opportunity

We hope this finds you and your family well during this uncertain time. These recent events are challenging all of us to find new ways to help each other and our communities. For our businesses, this new reality requires new tools and new approaches. I wanted to share the unique research and collaboration capabilities Lextant has ready to help you keep your programs on track.

Since our beginning over 20 years ago, we have pioneered innovative approaches to conduct global, remote user research to model, define, and measure desired experiences. Today, we can stream that research directly to you wherever you are.

Our Mobile Moments™ process allows your customers to capture and journal their experiences over time giving you access to unlock behaviors and wish fors.

Prime. Dream. Create.™ is our proprietary Qualtrics module that uses co-creation to connect customer desires to design requirements giving you clarity and alignment for your team.

Remote Insight Translation™ workshops leverage online tools such as Stormboard and Mural to align dispersed teams around an experience-driven strategy.

Our Global Stream™ technology uses a multiplex video capture of experience with your product and service concepts and streams that directly to you in real time.

Experience Metrics™ is our patented desirability measurement platform giving you diagnostic insights to refine design and find competitive opportunities.

Einstein famously said “In the middle of difficulty lies opportunity”. Much of your target audience is being asked to stay home. And in many cases, they are engaging with your products. This represents a unique opportunity to learn from their experiences now.

We know that while the circumstances may have changed, your goals to deliver better customer experiences to market have not. Lextant is at the ready to help you make smart choices, sharpen decisions, and eliminate guesswork so you can move forward faster. As things improve, there will be new market opportunities to build and maintain category leadership, uncover new ideas, drive use and adoption, and revitalize your brand in the mind of consumers.

If there is any way Lextant can be of assistance during this time, please don’t hesitate to reach out. If you’re looking for new ways to keep your business moving right now or are just interested in learning more about remote experience-driven design approaches, please contact me at chris@lextant.com. We are here to help.

As always, thank you for your trust in Lextant.