Humanizing
Mobility

Putting People at the Center of Business, Strategy and Design

50% of mobility experiences launched in North America have Lextant insights inside.

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For over 25 years, Lextant has been at the forefront of designing future mobility experiences. From advanced, in-vehicle UX and HMI to V2X connected, life-level mobility and the digital customer journey, Lextant has provided the research insights, innovation strategy and UX design that fuel award-winning experiences from consumer automotive and commercial trucking to public transit, air travel and agriculture. We engage with customers to see more and see farther into what is next for movement.

Lextant is the premier experience partner for leading OEMs, tier one suppliers and tech partnerships in the mobility industry.

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Thought Leadership in Mobility

Explore Lextant’s recent mobility-related articles and news. 

Our Impact

Our Approach

Lextant offers a comprehensive suite of user experience research and design solutions for mobility clients.

Lextant Experience Research

Experience Research

Clarity, Alignment, and Action move businesses. We eliminate guesswork, align the team, and go faster by understanding customers at a deep level—their behaviors, needs, and desires—and the experiences they have and want to have with solutions.

Lextant has created the most advanced research methods, metrics, technologies and facilities for mobility research—the secret weapon for advanced UX design and winning experiences.

User Research Operations
Behavioral Journey Mapping
Persona Development
Ideal Experience Frameworks
Concept Assessment
Competitive Benchmarking
System Learnability Assessment
User Experience and Usability Evaluations
Driver Distraction Testing
On Road and Track-Based Testing
User Experience Metrics
Knowledge Management Platforms

Lextant Experience Research
Lextant Insight Translation and Strategy

Insight Translation and Strategy

The key is to activate research by connecting insights to opportunities and customer value. Lexant’s systematic approach to inform and accelerate decision making for a clear, experience-driven strategy. Our Experience Value Management approach maximizes cost effectiveness and experience delivery for improved customer acquisition and retention.

Experience Value Management and Planning
Future Journey Mapping
Opportunity Workshops
Ideation and Prioritization
Storyboarding and Business Case Illustration
Design Thinking Facilitation
Innovation Roadmaps

Lextant UX/UI Design

UX/UI Design

We create useful, usable and desirable experiences informed by data and insights from generative and evaluative research. This bridges the gap between design and software development by speaking the language of engineering to ensure efficient implementation.

UX FRAMEWORK
PERSONAS
STORYBOARDING
INFORMATION ARCHITECTURE
USER TASK FLOWS
WIREFRAMES
VISUAL, MOTION AND SOUND DESIGN
UX TOOLKIT
VISUAL AND INTERACTION DESIGN SYSTEMS
DIGITAL DESIGN GUIDELINES
ANIMATION AND TRANSITION SPECIFICATIONS
DEVELOPMENT SUPPORT

Lextant UX/UI Design

Lextant’s Mobility Labs

Lextant’s Mobility Labs provide the ideal setting for 360º of research, including in-vehicle testing. Our facilities support the highest caliber of user experience research.

Ready to Connect?

Complete Lextant’s study initiation form to begin the mobility experience process. Our team of experts will connect with you on next steps.

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