Widening the Scope of Usability Studies with the SLAM Method
Usability studies provide a narrow view of the product experience, typically focusing on first-time use. Lextant widens the scope of usability studies using the System
News & Views
The Next Generation of CarPlay
Many of our clients are grappling with questions about what kind of behaviors we can expect consumers to exhibit as the pandemic abates, what kinds
The Aesthetics of Easy to Use at World Usability Day
Lextant Vice President of Design Research Marty Gage captivated the audience at World Usability Day in Akron, Ohio. His visually stunning presentation, “The Aesthetics of
Seriously Curious Podcast Launch
The Seriously Curious podcast covers the most important topics in UX/CX strategy and design for business results. Hosted by Chris Rockwell and the team at
EV Mass Adoption at the Ohio Transportation Engineering Conference
At the 2023 Ohio Transportation Engineer Conference (OTEC), Lextant’s founder and president, Chris Rockwell, engaged a packed audience in a compelling discussion on overcoming barriers
Experiential Keys to Multi-Modal Transit Adoption at the Ohio Needs Transit Conference
At the Ohio Public Transit Association (OPTA) 2023 Ohio Needs Transit conference, Lextant’s founder and president, Chris Rockwell, joined forces with Sophia Mohr, chief innovation
Lessons From the Barstool
These stools. These metal barstools, that you find in all the hip new restaurants in the fancy areas of your cities. Those fancy restaurants, the
Going Electric: Unlocking Adoption of Battery Electric Vehicles
Lextant hosted a panel discussion on this topic on January 19, 2021. This is an adaption of that conversation moderated by Mark Palmer, Lextant’s Chief
The Pivot App Receives 2022 dmi: Design Value Award
Lextant is proud to announce our work with Smart Columbus, Etch, and COTA for the multimodal app, Pivot, has been recognized by DMI in this year’s 2022 Design Value Awards. For…
Experience Design Leaders Interview with MURAL’s Lada Gorlenko
Lextant continues its Experience Design Leaders Series with our conversation with Lada Gorlenko, Senior Director of Research at MURAL. She talked with our founder Chris Rockwell about her experiences with…
Lextant Supports Project Resound’s Sustainable Tourism Initiative
The Greek towns of Poros and Troizinia-Methana are idyllic communities located near Athens that have set out to become a sustainable tourism destination that will provide travelers with unique experiences…
Pivot: Award-Winning Multi-Modal Trip Planning App
Smart Columbus’ mobility and navigation app Pivot has been recognized as one of the most innovative and influential smart projects of 2021 from the Smart