Know what.

We help you clarify and articulate the ideal experiences your users desire. Our approach brings laser-focus to your most actionable and enduring opportunities in market.

Discover and measure the elements of experiences that add value to users.

Generative research to discover more meaningful experiences, fuel ideation, and define value.

CO-CREATION
CONTEXTUAL INQUIRY
ETHNOGRAPHY
JOURNEY MAPPING
MULTI -SENSORY STIMULUS KITS
OBSERVATIONAL RESEARCH

PARTICIPATORY DESIGN
PROCESS MAPPING
PROJECTIVE TECHNIQUES
QUALITATIVE RESEARCH
SELF-DOCUMENTATION
SENSORY CUE RESEARCH™

Evaluative research to measure the value and resonance of ideas and proposed experiences.

COMPETITIVE ASSESSMENT
CONCEPT TESTING
EXPERIENCE METRICS™
HEURISTIC EVALUATION
PREFERENCE TESTING
PROTOTYPE TESTING

QUANTITATIVE RESEARCH
USABILITY TESTING

Know more.

We insist on concrete deliverables that translate research findings into clear, actionable guidelines that teams will immediately know how to use.

Identify tactical & strategic opportunities for new experiences through Insight Translation™ .

Experience Modeling and Measurement

CUSTOMER JOURNEY MAPS
DESIRED EXPERIENCE MODELING
EXPERIENCE METRICS™ DASHBOARD
EXPERIENCE SOURCEBOOKS™

IDEAL USE CASES
JOBS TO BE DONE
PERSONAS
SYNTHESIS WORKSHOPS

Experience Prototyping

DESIGN RECOMMENDATIONS
DIGITAL EXPERIENCE MODELING
OPPORTUNITY WORKSHOPS
STORYBOARDING

Know how.

We deliver value to users by designing digital solutions that embody the ideal experience.

Create high-performing experiences grounded in design for people.

UX, Visual, and Interaction Design

CUSTOMER EXPERIENCE DESIGN
INFORMATION ARCHITECTURE
INTERACTION BLUEPRINTS
TASK FLOWS

WIREFRAMES
VISUAL, MOTION, AND SOUND DESIGN
GUIDELINES AND SPECIFICATIONS
UX TOOLKIT