People are complicated. That’s where we come in.

Our Approach

People have aspirations for themselves – they dream of a better future.  These are profound triggers that we use to help our clients create strong customer experiences.

We use behavioral science to understand consumer behavior and uncover desired experiences.  We translate these insights into actions and design strategy that fuel brand innovation. And we use our proprietary  Experience Metrics™ to ensure success in market.

We customize our research design to each client to discover ideal experiences through rigorous co-creation and qualitative research methods. We deploy data science to uncover what consumers want down to the details—emotions, benefits, features, and sensory cues.

Our Mobile Moments™ process allows your customers to capture and journal their experiences over time giving you access to unlock behaviors and wish fors.

Prime. Dream. Create.™ is our proprietary Qualtrics module that uses co-creation to connect customer desires to design requirements giving you clarity and alignment for your team.

Remote Insight Translation™ workshops leverage online tools such as Stormboard and Mural to align dispersed teams around an experience-driven strategy.

Our Global Stream™ technology uses a multiplex video capture of experience with your product and service concepts and streams that directly to you in real time.

Experience Metrics™ is our patented desirability measurement platform giving you diagnostic insights to refine design and find competitive opportunities. Learn more.  

Personas Ethnography Co-creation Research Contextual Inquiry Journey Maps Evaluation Research Observational Research Concept Testing Prototype Testing UX Testing

We turn data into ideas, stories, and design, equipping you with resources to inspire innovation in your team and move new opportunities forward within your company.

Opportunity Workshops Journey Maps Storyboards Magazine-style Reports

We design beautiful, functional, and usable experiences, informed by insights from our human-factors experts, design researchers, and most importantly: users.

Information Architecture Interaction Design Visual Design Motion Design Sound Design Prototyping

We assess and improve next-generation experiences through usability evaluation. We ensure success by using Experience Metrics to evaluate products or experiences against the ideal user experience.

Usability Evaluation Human-Factors Contextual Inquiry Design Recommendations Experience Metrics