Designing Elegant Technology to Improve the Driving Experience

Client STELLANTIS

Project UCONNECT RESEARCH AND DESIGN

chrysler phot

01 THE CHALLENGE

Automotive infotainment systems can transform the driver experience. Chrysler wanted to design an interior that created the ideal interface, melding entertainment, safety and connectivity.

chrysler 1536x1119 1
Chrysler UncoverTruth option e1548870643849 1536x691 1

02 THE RESPONSE

Lextant conducted usability studies to identify designs that reduce driver distraction and improve intuitiveness, ease of use, and the overall driver experience.

03 THE RESULT

Lextant delivered insights that answered critical design questions, highlighted potential problems, and identified opportunities for an improved driver experience. Resulting new designs were evaluated by thousands of drivers, giving Chrysler the confidence to introduce the new driver interface.

Lextant helped Chrysler transform the driving experience with Uconnect®. The resulting market success and rapidly improving JD Power scores have catapulted the automaker to a leading position in auto infotainment.

IMPACT

“Chrysler’s newest ‘Uconnect’ system uses a mix of on-board programming combined with cloud-based services to make using the system…easier than ordering in a drive-thru.”

MICHAEL WAYLAND AUTOMOTIVE REPORTER

(Visited 70 times, 1 visits today)