Public safety clothing needs to be functional and professional. Before entering this market, Carhartt needed to understand what makes the ideal tactical uniform for workers in the public safety sector.
Lextant used stimulus-based research to understand the ideal work clothing experience for firefighters, paramedics, patrol officers, and crowd management security officers.
Lextant developed intimate user-specific profiles focused on understanding work environments and routines.
Results were used to develop nine big ideas and considerations, ranging from ideal material to the desired professional look, which helped clarify the product development work that was needed.
Lextant’s insights helped outline personas that Carhartt uses to guide their designs.