As a perennial innovator in the printing space, HP knew that a deeper understanding of how and why small businesses used printing as a value add could inform how they approached the performance and economics of a next-generation HP printer portfolio.
HP partnered with Lextant to unlock the unmet needs in the category by first creating a model for the ideal home business printing experience visualizing the emotional return that home-based business owners said the experience should provide, including product benefits that would make that experience possible.
We deployed our Experience Metrics™ process to quantify and prioritize prospective design themes. HP was able to evaluate product concepts and prototypes against the ideal experience metrics to clarify which design choices were most effective in providing the desired benefits consumers would find compelling.
By identifying insights about the ideal experience, and then structuring them for experience metrics analysis, Lextant helped the HP team conceive, develop and commercialize a portfolio of transformative home business printer solutions.