Experience Metrics frees teams to see beyond the limitations by the category and design instead toward a desired ideal. And because an ideal persists, they can pursue their experiential goals iteratively and year-over-year, moving beyond incremental growth and toward disruptive change.
Experience Metrics resources capture ideal experiences in concrete visual and verbal tools so that extended teams can evaluate and prioritize user experience specifics against a single, unifying model. Measurable details become manageable details, minimizing guesswork.
Experience Metrics reduces the risk of NPD initiatives, sharpen decisions about how to refresh existing offers, and provide a nuanced way to understand competitive offers. More importantly, it has the power to identify the whitespaces where emergent needs may reveal game-changing opportunities.
around a single holistic goal so they can move further faster.
by employing valid, reliable and replicable methods.
against a measurable and constant ideal.
via continuous KPI improvements and disruptive change.