From Farm to Global Table

Client CASE NEW HOLLAND

Project IDEAL IN-CAB EXPERIENCE

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01 THE CHALLENGE

Case New Holland (CNH) identified a need to redesign the control displays for their agricultural Precision Farming and Guidance products, as well as the current Machine Controls.

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02 THE RESPONSE

Through home visits, Lextant executed qualitative research to discover and identify end users’ needs, wants, desires, and aspirations with regard to the two displays. These insights were used to inform the redesign of the displays.

03 THE RESULT

The design concept was actualized so that usability testing could be conducted to validated the final design.

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