Unlocking Desired Mobility Experiences

The intersection of human factors and user desires.

Lextant operates at the intersection of human factors and human desires. Our unique approach discovers the truths that move people and we create the experiences that drive trust, excitement and adoption.

Unlocking the future of mobility. Opportunities for a smart, connected, and autonomous future.

We’re helping our clients advance the future of connected, autonomous, smart and electric mobility systems. Our deep understanding of people—how they live, work, interact and move—is fueling new opportunities to integrate tomorrow’s vehicles and transportation systems into consumers’ increasingly connected lifestyles.

TRUST AND AUTONOMOUS ADOPTION
SMART AND CONNECTED MOBILITY
MOBILITY AS A SERVICE
FUTURE OF RIDE PROCUREMENT
SMART CITIES AND MULTI-MODAL TRANSPORTATION

Bringing usable, useful, and desirable experiences to life. Next-generation mobility solutions.

We’re connecting the drivers of today with the experiences of tomorrow. Our approach puts the user firmly at the center of design for new forms of mobility, services, and vehicles made possible by today’s rapidly evolving technologies and business models.

USAGE-BASED BEHAVIORAL MODELING
ADVANCED DRIVER ASSISTANCE
VOICE AND FACIAL RECOGNITION
HMI, CONTROLS AND INFOTAINMENT
ZERO INTERFACE AND CONNECTED SYSTEMS

Helping humans make sense of complex systems. The cognitive and perceptual science of design for people.

We’re in a revolutionary period in transportation and how we’ll move in the future. Our research uncovers how human emotions, and behaviors will impact the adoption of emerging driving and mobility experiences, and our insight translation process brings focus to design choices that will help consumers understand and trust these new systems.

AUTONOMOUS WORKLOAD
FORCED VIGILANCE
DRIVER DISTRACTION
EXTERIOR AND INTERIOR UX
USER EXPERIENCE METRICS

“We have an opportunity to rethink and revolutionize the way we’ll be moving in the future. It’s an exciting time.”

CHRIS ROCKWELL FOUNDER AND PRESIDENT

Inspiring big ideas and meaningful innovation.

Lextant’s research has informed the design of nearly 60% of consumer vehicles now on the road in the U.S.
ford
honda
gm
nationwide
stellantis
pg
conagra
cardinal health
gsk
ohiohealth
kohler
hp
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