As part of the enterprise wide modernization of Conagra brands, Lextant helped Marie Callender’s understand the desired brand experience and what was needed to cater to a new generation of busy consumers with limited time to spend in the kitchen.
Lextant identified desired consumer experiences and helped shift Marie Callender’s brand focus to a “comfort on call” concept that balances today’s fast pace with a desire to enjoy a comforting meal. Lextant focused the brand on its new target segments and developed specific sensory cues for brand expression.
- The brand transformed to deliver on the consumer interest in classic meals with a modern twist.
- A diverse team all aligned on the new brand concept and on the specific, features and sensory cues that would bring it to life.
- With a clear brand vision in place, design and research investments decreased by 60%.