SCAD Partners with Lextant to Change the Face of Design Education

New certification program connects higher education to professional success through applied design strategy.

The Savannah College of Art and Design (SCAD) and Lextant have partnered to create a new certification program that will prepare SCAD students to be design industry leaders. The program entitled “Design Research and Insight Translation” is based on a new curriculum created by Lextant expressly for this purpose.

“We’re honored that Lextant is sharing their knowledge with us in order to make design a better profession,” says Victor Ermoli, Dean, SCAD School of Design. “When you apply wisdom and experience that has been not only accumulated but refined by practicing processes over a period of years, that makes your company stronger, your employees stronger, and it makes the next generation of designers stronger. With Lextant’s guidance and collaboration, we’re addressing a huge gap that has been present in design education and in the design community.”

In the Lextant certificate program at SCAD, students will learn principles and techniques to conduct future-focused research that is actionable across all functions of an organization. The certification will apply the undergraduate level industrial design class “Contextual Research Methods” and the graduate-level class “Methods of Contextual Research” in on-ground, virtual, and eLearning iterations.

SCAD Savannah – Spring 2019 – Facilities – Gulfstream – Exterior – Photography Courtesy of SCAD

SCAD professor Kwela Hermanns, associate chair, design for sustainability, and associate chair industrial design, has worked closely with Lextant to understand their trademarked principles of Insight Translation and Sensory Cue Research. “This relationship between SCAD and Lextant provides opportunities for our students to learn best design practices applied to business goals,” says Hermanns. “We both want better design research to create a better world.”

Marty Gage, Lextant VP, Design Research, has been guest lecturing at SCAD in 2002 starting a partnership that has culminated in the Lextant curriculum and certification. “The idea to develop this partnership came about because Dean Ermoli understands the importance of generative design research and he felt that Lextant’s unique approach would benefit SCAD’s students,” says Gage. “This certificate program will give the students a strong foundation in research and design to set them for success and to become leaders as they move into the workforce.  SCAD students are the future design leaders of our world.”