Lextant is an experience-centered research and design partner to some of the world’s leading insurance brands. Our customer-led innovation techniques directly connect consumer behaviors and desires to product and service design for customer experiences that stay ahead of the competition.
Our team of 50 behavioral researchers and experience designers have created some of the now standard user-centric methodologies and tools. We continue to originate new methods for ethnographic and behavioral research, multi-sensory desired experience research, and Experience Metrics™ for continuous improvement and competitive evaluation.
Lextant’s pioneering work in designing for Trust, Confidence, and Ease of Use has led to unparalleled advances in connected digital ecosystems. Our multitude of patented tools and techniques help brands to deliver highly usable and desirable solutions through customer journey mapping, personas, and desired experience frameworks.
Lextant’s unique approach to Customer Journey Mapping seeks to not only understand the current steps, behaviors and painpoints experienced by your customer, but also to identify desired experiences and new touchpoints. Lextant uses a combination of self-documentation, desired experience exercises, and observational research to get the most out of Customer Journey Mapping. These techniques provide the most complete end-to-end map of current and desired customer experiences to guide planning and decision making. These maps create an experiential profile revealing emotions, breakdowns, desires, and key criteria for future experience design for every touchpoint of the brand and every core function of the business from marketing and sales to customer support.