Reshaping the Lowe’s Shopping Experience—One Light Bulb at a Time.

Client

Lowe's

Impact

2,000

stores included in rollout


Challenge

Buying light bulbs isn’t as easy as it used to be. Lowe’s counted on Lextant to simplify the light bulb shopping experience while expanding its lineup with new LED lighting technology.


Action

Lextant examined the shopping experience from a customer’s perspective, which helped them pinpoint opportunities for transformation. They then used an iterative process to redesign, retest, and clarify the final light bulb aisle design.


Results

  • Lextant’s design seamlessly incorporated new LED product lines and LED education.
  • Improved aisle navigation and design optimized customers’ shopping experience.

Lowe’s innovative aisle design rolled out to more than 2,000 stores nationwide.