THE HUMAN EXPERIENCE FIRM.
Lextant creates experiences that win in the market. Our approach helps you make smart choices, sharpen decisions, and eliminate guesswork, so you can move further, faster.
Uncover big ideas.
Identify new opportunity spaces via reimagined experiences.
Revitalize brands.
Achieve top-line growth through meaningful brand differentiation.
Drive adoption and use.
Simplify the usability and heighten the desirability of experiences.
Establish leadership.
Use Experience Metrics™ to establish and maintain category leadership.
Inspiring big ideas and meaningful innovation.
News & Views
Widening the Scope of Usability Studies with the SLAM Method
Usability studies provide a narrow view of the product experience, typically focusing on first-time use. Lextant widens the scope of usability studies using the System
The Next Generation of CarPlay
Many of our clients are grappling with questions about what kind of behaviors we can expect consumers to exhibit as the pandemic abates, what kinds
The Aesthetics of Easy to Use at World Usability Day
Lextant Vice President of Design Research Marty Gage captivated the audience at World Usability Day in Akron, Ohio. His visually stunning presentation, “The Aesthetics of
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