About Us

design innovative products with confidence.

We inform great design thinking and inspire companies to pursue it. We help you identify what people want and need and unlock the user experience your customers aspire to. Think of us as the fuel: transformative insights, breakthrough ideas, UX design, and experience metrics. All to ensure clarity, confidence, alignment and growth.

  About Us

The Latest

Simplicity trumps sophistication with automotive HMI

Automakers must select the right design principles for automotive displays, or risk new levels of distracted driving

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SCAD Partners with Lextant to Change the Face of Design Education

New certification program connects higher education to professional success through applied design strategy.

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Going Electric:  Unlocking Adoption of Battery Electric Vehicles

Going Electric:  Unlocking Adoption of Battery Electric Vehicles

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Don’t let today’s circumstances slow you down.

Remote Research and Testing Tools

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Our Clients

relationships that last.

We’re proud that our clients keep coming back. It’s important to us, and it’s why we work hard not just at what we do, but how we do it.

Our Work