THE HUMAN EXPERIENCE FIRM.
Uncover big ideas.
Identify new opportunity spaces via reimagined experiences.
Achieve top-line growth through meaningful brand differentiation.
Drive adoption and use.
Simplify the usability and heighten the desirability of experiences.
Use Experience Metrics™ to establish and maintain category leadership.
Inspiring big ideas and meaningful innovation.
News & Views
Usability studies provide a narrow view of the product experience, typically focusing on first-time use. Lextant widens the scope of usability studies using the System
Many of our clients are grappling with questions about what kind of behaviors we can expect consumers to exhibit as the pandemic abates, what kinds
Lextant Vice President of Design Research Marty Gage captivated the audience at World Usability Day in Akron, Ohio. His visually stunning presentation, “The Aesthetics of